For a while now, it had seemed as if there was no slowing down for the Hype House - its creators had the internet world in the palms of their hands.īut in the past week, that seems to have completely changed, and now its future is uncertain. Since its creation in December 2019, the collab house (a group of creators all making content and usually living together in the same house) has gained over 13 million followers. Its creators, perhaps the most notable being Dixie and Charli D’Amelio, Addison Rae, and Chase Hudson (also known as “Lil Huddy”), are no stranger to the “For You” page, doing trendy dances in trendy outfits from the bathroom of their L.A. If you’ve been on TikTok in the past few months, you’re bound to have encountered the Hype House. Vice president of Talent Agency TalentX Entertainment added: “As I’ve told many of these creator houses, before you dig deep into raising the value of the I.P., make sure that you have the splits organised so it doesn’t come into play and ruin friendships.The Hype House in December 2019. break be like ♬ Take it easy by surfaces – rapidsongsĪ former videographer for Jake Paul told The New York Times: “At some point if they want to do a pop-up shop, or release Hype House merch, they need to figure out how to divvy things up financially and they’re going to have to legitimise it as a business.” Unlike the Team 10 House, the Hype House doesn’t take a cut of the profits made by the people who live there.Īs it stands, there is no formal structure for how profits might be divvied out should the Hype House start to expand, and others have taken notice. How do you become a member of the TikTok Hype House? ♬ original sound – larrayeeeeĬhase is the Hype House’s talent scout, and he says you have to be young, full of energy, and “honestly a little weird.” Other than that, Chase told The New York Times you could also be talented, funny, or “extremely good looking.” How does the Hype House work as a business? For example, any members with girlfriends can chose not to film alone with other girls so viewers don’t start rumours. To avoid drama, the TikTokers living in the house are careful who they film with so as to avoid drama. This house is about creating something big, and you can’t do that if you’re going out on the weekends.” WE JUST MET LOOK ♬ Addison Rae – The Kid LAROI It’s not in line with anyone in this house’s brand. If you want to party, there are hundreds of houses that throw parties in L.A. “This whole house is designed for productivity. “You can’t come and stay with us for a week and not make any videos – it’s not going to work” Thomas told The New York Times. And as far as property damage goes, if you break something, you get two weeks to replace it. Simply put, you have to make videos every day. The gated community prevents loads of fans from swarming the residents, and the house is blessed with large open spaces, huge mirrors, and plenty of natural light for filming those high quality TikToks. Where is the mansion located?Īccording to The New York Times, the mansion is “perched on top of a hill on a gated street in Los Angeles.” to get the summer vibes in this quarantine □□ ♬ original sound – gogogabriella Chase helped put the money down on the house. The New York Times profile on the house says Thomas Petrou is the “den mother,” managing schedules, handles house issues and internal conflict. tok keeps taking this down□ #believeit ♬ BELIEVE IT – PARTYNEXTDOOR & Rihanna The big names are Chase Hudson (Lil Huddy), Ryland Storms, Dixie and Charlie D’Amelio, Alex Warren, Kouvr, Connor Yates, Adison Rae, Patrick Huston, Nick Austen, Calvin Goldby, Wyatt Xavier, Hootie Hurley, Jack Wright, James Wright, the Lopez brothers, Avani, Larray, and Bryant. At minimum.” Who lives in the TikTok Hype House?ġ9 TikTokers live in the Hype House, but only four of them stay there full time, since a lot of the members are technically underage. “There’s probably 100 TikToks made here every day. Last night we posted at 2am,” a member told The New York Times. got jealous ♬ original sound – thehypehouse Having over a dozen TikTokers living under the same roof encourages creativity, collaboration, and offers an opportunity to immerse themselves in influencer culture. The Hype House was created in December by YouTuber Thomas Ptrou and TikToker Chase Hudson, who originally wanted to name it the House of Olympus until someone else suggested the alternative. Via Instagram ( What is the TikTok Hype House and what happens there?
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